Finding a name to a new web site is a time-consuming process and is a vital part when you want to build your online identity. The first item you have to decide is which Top-Level Domain you want to use.
Domain names are made up of two important components. The Top Level Domain and the Secondary Level Doman. The domain of this website is hostingcrystal.com.
.com is the Top Level Domain, hostingcrystal is the Secondary Level Domain. When you register a domain you have to select both the Top Level Domain and the Secondary Level Domain. The combination of the two is the actual domain name. This name has to be unique once a name is registered is you are the owner of the domain and no one can use it.
Top-Level Domain are categorised in Country Code Top Level Domains ccTLDs for short or Generic Top Level Domains for short gTLD.
ccTLD are used to identify a domain by its country code. For example .uk for the United Kingdom, .de for Germany, .fr for France. Some ccTLD, will that require your business resides in the country to be able to register the domain with a domain registrar. You typically use these Top-Level domains if you want to associate your presence with a geographic location. It helps users to easily determine is the services provides are associated with a specific region. Search engines will give your site a higher rank if the user search keywords that match the country. So from an SEO perspective if your service is for a specific region you should opt for a ccTLD.
gTLD are generic are not bound to any region. Historically the ICANN (Internet Corporation for Assigned Names and Numbers) which oversees the distribution of domain names created the 7 Top-Level.
These include .com, .net., org, .biz, .edu
.com which was originally created for commercial sites is now the most common Top Level Domain. More than 50% of the search results from Google are from .com domains. In 2016 more than 127 million domains have been created using a .com TLD.
Users typically associate a site with a .com domain. Also, some browsers autocomplete domains with a .com extension. .com is regarded as the safest option when it comes to creating a new website and it's usually regarded as the best option from a branding perspective and from usability as users typically assume that a domain ends in .com
The downside of using a .com TLD is the difficulty in finding a useful domain name that will match your brand or service. Mainly due to the fact that the number of domain names is limited. Also, domain names that have keywords that are associated with large search volume or short (composed of one or two words) are considered as premium and are very expensive. A non premium domain is typically sold in the region of 10-20 dollars while a premium domain can cost in the region of few hundred to millions.
The most expensive domain is LasVegas.com which costs 90 million dollars.
The remove stress on common gTLD's the ICANN is constantly introducing new gTLDs. The following is an example of new gTLD's introduced.
As of 2015 more than a thousand of these generic Top Level Domains are available and the number is constantly increasing. From an SEO perspective, these new gTLD's have the same ranking as .com or .net domains. Google does not discriminate on the Top Level Domain.
It is important to note that the keyword used as the TLD is ignored by Google.
From an SEO perspective the keywords in the domain are very important and will help you to rank higher for those keywords. So if you need those keywords in your domain and the domain is not available as a .com and new gTLD is your best option.
Another big advantage of using new gTLD is that you can find a domain name that matched your brand or the keywords that match your service.
The disadvantage of using a new gTLD is that they are hard to use. There is a big risk that the user might not understand that the TLD is the domain extension and users might mistype your domain and end up into a competitor site.
A Domain can be purchased from a Domain Registrar. Not all domain registrars are accredited to be to sell all the Top Level Domains. You must first determine what top-level domain you need to purchase then you need to find a Domain Registrar that sells a domain for the particular TLD. Also important to note that prices of Top Level Domains vary between each other it is important that you check it fits in your budget.<